Good Molecules
Good Molecules is a skin care line that prioritizes clean and simple ingredients at an affordable price. It’s products are sold worldwide in both online and in stores like Target and Ulta. I worked closely with the CEO of Good Molecules to develop their logo, branding and packaging. Because of the simplicity and purity of both the brand’s ingredients and values, we wanted to create something that would strike the balance between freshness and playfulness and something that would convey a sense of energy and vitality. This fusion of simplicity and boldness reflects the brand’s commitment to both effective, natural skincare and a dynamic, modern approach to beauty.
The color palette and patterns were inspired by the intricate beauty of molecules. Just as molecules come together to form the building blocks of life, the vibrant hues blend to create a harmonious visual tapestry. Vibrant blues reminiscent of oxygen dance alongside fiery reds evoking the energy of chemical reactions, while subtle greens evoke the tranquility of organic compounds.
